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Privacy Policy

Last updated: October 31, 2008

Sunfitters is committed to provide you with the highest quality service ...and to keep your private information secure in the process. This privacy policy describes the information we collect about you whenever you communicate or transact with us by phone, by email or on our web site; and how that information is then used and safeguarded in a responsible manner.

What information about me is collected?

When you call, register or transact with Sunfitters, certain information is collected to handle your inquiries, complete orders, process returns, refund purchases and provide you with quality service. The information you provide to Sunfitters during these communications may include personally identifiable information such as your name, telephone number, postal address, and email address which we collect to better serve you. To this information, we append additional data indicating your marketing preferences, purchase history, credit card/payment information, contact history, and demographic information (when available through surveys and other market research). Using cookies, tracking URLs and session IDs, we may also collect certain information about your visits to our site at Sunfitters.com; such as visit times, operating system, browser version, IP address, referring URLs, page visits, shopping cart history, and your response to our marketing programs.

PLEASE NOTE: This site is currently hosted by Yahoo! Store. Yahoo! hosts our store pages, ordering system, and order data. Yahoo! automatically collects order information but may only use this information in the aggregate. If you accessed this store through Yahoo! Shopping, Yahoo! also automatically collects information about your shopping experience. Please see the Yahoo! Privacy Policy for more information about how Yahoo! uses this information.

How is the information collected used?

As stated, the information described above is collected to more effectively respond to customer inquiries, complete orders, process returns, refund purchases and provide higher quality service. Demographic and site traffic information is used to improve the usability of Sunfitters.com, our selection of merchandise, overall customer satisfaction and the effectiveness of our marketing programs. As Sunfitters improves in these areas, our business costs are reduced, offering greater flexibility to pass along better discounts and promotions to our customers.

May I elect to change how my personal information is used?

At any time, you have a choice to change your marketing preferences. To stop or start receiving marketing communications from us, please notify us by one of the methods described on our help page at sunfitters.com/help-contact-us.html. Alternatively, you may notify us by postal mail to: Sunfitters, 42 Elm Street Rear, Kingston, MA 02364. ATTN: Customer Care. You may also call our Customer Care Center at (781) 582-9500 during business hours (M-F, 9am-6pm Eastern).

Regardless of what you elect as a marketing preference, you will continue to receive contact from Sunfitters regarding (a) transactions or communications that you initiate with us, such as orders, refunds and support calls; and (b) product safety alerts as they become necessary.

With whom is my information shared?

Sunfitters will not disclose personally identifiable information to third parties, unless we believe in good faith that such disclosure is: (a) permitted by the affirmed consent of the person whose information is collected; (b) authorized by law or necessary to comply with legal process; (c) in response to a legal claim; (d) necessary to protect the personal safety, property or other rights of our customers and/or employees; or (e) an integral part of a sale of all or part of our business.

In addition, Sunfitters may share some personally identifiable information with trusted service providers who perform certain technical, marketing or customer service functions on our behalf. Examples of trusted service providers include third parties that host Sunfitters.com, fulfill orders, process payments, monitor security, provide call center support, distribute e-mails, conduct market research or deliver other services on our behalf.

We may share aggregated demographic information and customer profile data with our business partners, advertisers and others. This is not linked to any personal information that can identify any individual person.

Is my information secure?

Sunfitters is committed to safeguarding information about you. Our online storefront and backend order management system is hosted at third party facilities with systems and procedures that have been certified compliant with recognized industry standards for information security: namely, the Payment Card Industry's (PCI's) Cardholder Information Security Program (CISP); and/or the American Institute of Certified Public Accountants' Statement on Auditing Standards, No. 70, Service Organizations (also known as SAS 70).

The account information Sunfitters collects is accessible online only through the use of a password. To protect the confidentiality of your personal information, keep your password secure and never disclose it to any other person. You are responsible for all activity at Sunfitters.com by any person using your password. If other individuals have access to your e-mail account, they may be able to change information about your user profile. You should never use an e-mail account operated by your employer, as employers have the legal right to access such e-mail accounts. Please notify us immediately if you believe your password has been disclosed or misused.

Third-party web beacons

We use third-party web beacons from Yahoo! to help analyze where visitors go and what they do while visiting our website. Yahoo! may also use anonymous information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by Yahoo!, click here.

How am I notified of changes to this policy?

Sunfitters may modify this policy at any time. We will always indicate the date of last modification at the top of this page. In the event of a material change to the information Sunfitters collects or the manner in which this information is used, we will send you notification in advance and give you the opportunity to change your marketing preferences.

Childrens' use of this site

Sunfitters encourages all parents to take an active interest in their child's use of the Internet. Sunfitters.com is not intended for children under 13 years of age. Sunfitters complies with the Children's Online Privacy Protection Act of 1998, and does not knowingly collect information of children under 13 years of age. Visitors to this site below the age of 13 should only use this site under the supervision of a parent or guardian. None of the items on this site are available for purchase without a credit card or active PayPal account.

Compliance reporting

If you feel that Sunfitters is not abiding by this Privacy Policy, please notify us by writing to Sunfitters, 42 Elm Street Rear, Kingston, MA 02364. ATTN: Customer Care, or by calling Customer Care at (781) 582-9500 during normal business hours (M-F, 9am-6pm Eastern).